The Indian snack industry, valued at ₹3.75 trillion, is evolving rapidly with a strong consumer shift toward healthier, low-fat options, similar to the trends seen across Southeast Asia and China.

The projected CAGR of the healthy snacking sector will reach over 20% from 2020 to 2025.

A survey of over 6000 Indian consumers revealed that 73% will read the ingredients list and nutritional value of snack products before purchase, with 9 out of 10 seeking out healthier options.

Not only are consumers seeking snacks that match their nutritional preferences, but they are also wanting more transparency when it comes to the sourcing of ingredients and the production process.

All of these factors mean that innovation within the snack category has vast untapped potential. Examples include the inclusion of superfoods in snack recipes, healthier snack production processes such as popping and baking, and innovative flavors that are in line with the culinary and regional heritage of consumers.

As the Indian snack market continues to grow and expand, the opportunity for brands is immense. Reach out to RedFern Digital for more information!