The RED Edition: June 2025
Welcome to our June 2025 issue of The RED Edition Ryan Molloy, our CEO at RedFern Digital, kicks off this issue by reflecting on the shifting consumer landscape across Asia and how brands must redefine “value” in order to stay relevant – from Vietnam’s booming e-commerce potential to China’s renewed focus on domestic consumption. In […]
The Growth of Livestreaming in Vietnam – 2025 Review
🇻🇳 Vietnam is one of the fastest-growing E-commerce livestreaming markets in Southeast Asia, with a projected CAGR of 6.5% from 2025-2033 (Ken Research). 📈 TikTok has seen massive growth in livestreaming, especially among young users. However, Shopee has also heavily invested in livestreaming and remains the top player through its broader reach in demographics, exclusive deals, […]
Temu Banned in Vietnam – Where to go from here?
Less than two weeks ago, Temu was forced to suspend operations in Vietnam for failing to meet a platform registration deadline. Although Temu only debuted in Vietnam in October, it quickly grew in popularity due to its steep discounts and established itself amongst other foreign-owned e-commerce platforms such as Shopee, Lazada, and TikTok Shop. Together, […]
The Healthy Revolution: How India’s Snack Industry is Shifting Gears
The Indian snack industry, valued at ₹3.75 trillion, is evolving rapidly with a strong consumer shift toward healthier, low-fat options, similar to the trends seen across Southeast Asia and China. The projected CAGR of the healthy snacking sector will reach over 20% from 2020 to 2025. A survey of over 6000 Indian consumers revealed that […]
Key Consumer Trends and Growth in the Health Supplements Category in Vietnam
The health supplements, dietary foods, and functional foods market in Vietnam has been experiencing significant growth, driven by increasing health awareness, rising disposable incomes, and a growing middle-class population. Vietnamese consumers are increasingly prioritizing health and wellness, leading to a surge in demand for dietary supplements, particularly those focusing on immunity, bone and joint health, […]
Expansion of Temu into Thailand: Competition within E-commerce
Temu, a rapidly expanding e-commerce platform from China, has recently entered the Thai market, its third in Southeast Asia after Malaysia and the Philippines. This move intensifies competition in Thailand’s already crowded e-commerce sector, which is currently dominated by players like Shopee, Lazada, and TikTok Shop. Despite its aggressive discounts of up to 90%, Temu […]
Southeast Asia’s E-Commerce Battleground: Lazada’s Path to Profitability
Alibaba’s Lazada, one of the top online shopping platforms in Southeast Asia, has marked a significant milestone by reporting its first monthly profit in July 2024. This achievement is a testament to Alibaba’s USD 7.4 billion investment in the platform since 2016. Lazada’s success comes despite intense competition in Southeast Asia, particularly from TikTok Shop, […]