E-commerce Market Footprint, E-commerce Market Entry Strategy, Hero SKU Strategy, China Digital Marketing Strategy

Ecommerce strategy for 3 skincare categories


Aspect Skincare is an Australian brand that produces a range of cosmeceutical products that have been expertly engineered with the latest technology to protect, nurture and revitalize skin.

Aspect wished to explore the China market and RedFern was commissioned to advise the brand on its overall digital market entry strategy.


RedFern Digital, in partnership with Early Data, developed a strategic report for Aspect. The report was based off data driven insights and consumer and social media research to help the brand in selecting their most likely to succeed SKU for initial China market entry.