China E-commerce Guide Development


The Australian Trade and Investment Commission (Austrade) is Australia’s leading trade and investment agency, helping Australian businesses pursue their global ambitions. With 8 offices in China, Austrade commissioned RedFern Digital to develop the content for an E-commerce Guide for the China market, with the purpose of using it as an introduction for brands that are looking to expand into the country.


RedFern Digital developed a comprehensive E-commerce Guide to the China market tailored for Australian brands. The guide provides a comprehensive understanding of China’s E-commerce landscape and covers topics such as:

  • The Development of E-commerce in China
  • Features of Chinese E-commerce
  • E-commerce Post COVID-19
  • The Chinese Consumer
  • Different Modes of China E-commerce Entry
  • E-commerce Regulations
  • E-commerce Platforms and Store Types
  • Online Retail Operations
  • Marketing and Promotions in China
  • Preparing for China E-commerce Market Entry