Denby Pottery is a traditional manufacturer of pottery and stoneware items. The brand is able to retain its traditional stoneware values and British design, while also offering a full catalogue of stone and glass kitchen and dining items. Denby approached RedFern Digital to help them increase brand awareness in China, drive sales to both their online and offline stores, and develop new e-commerce channels.
RedFern Digital developed a digital strategy for Denby to increase awareness of the brand in the China market and developed campaigns that encouraged consumer engagement. We also helped Denby to redesign their E-commerce landing page, making it more appealing to the target audience. In order to further expand Denby’s China E-commerce channels, we helped them to create a Mini-Program on WeChat and assisted with the Mini-Program Store management.