KOL / KOC, Content & Paid Media Strategy Vietnam
The Brief
- Rockit™ apples are the perfect on-the-go energy boost. Packed with nutrients, they’re the snack-size apple that helps you Rockit every day, are are New Zealand’s fresh produce direct to consumer success story.
- RedFern Digial was engaged by Rockit to support the brand in the optimization of their Vietnam branding, content and paid media efforts to drive engagement and brand awareness among core target segments.
- For year end and Chinese New Year/Tet, Rockit engaged with RedFern in collaboration with their Vietnamese distributor to source, brief, select and manage their KOL campaigns.
The KOLS
- RedFern sourced from our pool of hundreds of thousands of KOLs and KOCs in Vietnam. Together with Rockit, we selected the most suitable influencers within budget.
- The influencers have combined over 2 million followers with average engagement of more than 7%.
Facebook Paid Media
- With Skippable In-stream format, RedFern optimized Schogetten TVC campaign for CPV (Cost-Per-View) of less than 0.5 cent USD, resulting in over 12 million impressions only in Ho Chi Minh City and Ha Noi, where Schogetten are most available the most.
