KOL / KOC & Paid Media Vietnam

The Brief

• Schogetten is a premium chocolate brand from Germany.
• For year end and Tet holiday, Schogetten engaged with RedFern in collaboration with their Vietnamese distributor to source, brief, select and manage their KOL campaigns for TikTok.
• RedFern also produced TVC to run on YouTube, further amplifying the brand’s local awareness.

The KOLS

• RedFern sourced from our pool of hundreds of thousands of KOLs and KOCs in Vietnam. Together with Schogetten’s distributor, we selected the most suitable influencers within budget.
• The influencers have combined over 10 million followers with average engagement of more than 5%.

YouTube Paid Media

• With Skippable In-stream format, RedFern optimized Schogetten TVC campaign for CPV (Cost-Per-View) of less than 0.5 cent USD, resulting in over 12 million impressions only in Ho Chi Minh City and Ha Noi, where Schogetten are most available the most.

The REAL Result

15x online sales, 10x Convenience store sales!