How to Launch Your Brand on Lazada: A Step-by-Step Strategy for 2026
Complete guide to launching a brand on Lazada in Southeast Asia. Covers store setup, listing optimization, Lazada Sponsored Solutions, logistics, and the campaigns that drive first-month sales.
TikTok Shop vs Shopee: Which Platform Is Right for Your Brand in 2026?
Comprehensive comparison of TikTok Shop and Shopee for brands entering Southeast Asia. Covers audience, costs, content requirements, and which platform delivers the best ROI by category.
TikTok Shop Vietnam: From Underdog to E-commerce Powerhouse
TikTok Shop Vietnam: From Underdog to E-commerce Powerhouse As a follow-up to our earlier coverage of TikTok’s rise in the Vietnam e-commerce market, newly released statistics from Metric.vn have confirmed just how significant the platform has become — and how quickly the competitive landscape has shifted. In 2025, TikTok Shop’s market share in Vietnam jumped […]
Why Vietnam Is TikTok’s Most Important Market in Southeast Asia
Why Vietnam Is TikTok’s Most Important Market in Southeast Asia Vietnam has become the clear growth engine for TikTok across Southeast Asia. With 70 million monthly active users out of the platform’s 460 million regional total, Vietnam represents the second-largest TikTok market in the region after Indonesia. But what makes Vietnam truly exceptional is not […]