Livestreaming Is Becoming Everyday Retail Infrastructure in China
Livestreaming Is Becoming Everyday Retail Infrastructure in China For years, e-commerce livestreaming in China was defined by a handful of mega livestreamers generating enormous sales in a single session. Names like Li Jiaqi and Viya became household brands, and foreign companies entering the market often viewed livestreaming through the lens of securing these headline-grabbing KOL […]
Instant Retail Is Rewriting China’s FMCG Market
Instant Retail Is Rewriting China’s FMCG Market Foreign brands entering China often treat e-commerce as a marketplace decision: open a store, buy traffic, wait for orders. In 2026, that playbook is no longer enough. Instant retail — the doorstep delivery of groceries, drinks, personal care, medicines, and household goods within 30 to 60 minutes — […]
Vietnam Consumer Trends 2026: What Foreign Brands Need to Know
Data-backed analysis of Vietnam’s consumer market in 2026. Covers e-commerce growth, social commerce, premiumization, and platform preferences for foreign brands entering or expanding in Vietnam.
What the 618 Mid-Year Shopping Festival Tells Us About the Future of Chinese E-commerce
What the 618 Mid-Year Shopping Festival Tells Us About the Future of Chinese E-commerce The 2026 edition of China’s 618 Mid-Year Shopping Festival has come and gone, and the headline numbers tell a story of maturation rather than exuberance. Across major e-commerce platforms, GMV reached RMB 863.6 billion during the core festival period — a […]
The Rise of AI Fraud in E-commerce: What Brands Must Know for 2026
The Rise of AI Fraud in E-commerce: What Brands Must Know for 2026 In 2025, China became the first major market to mandate that all AI-generated content be clearly labeled — a direct response to the surge in online fraud fueled by generative AI. The regulation, formally known as the Measures for Identifying AI-Generated Content, […]
Single’s Day 2025: Still the World’s Biggest Shopping Festival, But Evolving
Single’s Day 2025: Still the World’s Biggest Shopping Festival, But Evolving The slowdown in Single’s Day growth has been building for several years, reflecting China’s broader economic deceleration. What was once a massive cultural event featuring galas, countdown shows, and extravagant celebrity concerts has become notably more subdued. The festival’s duration has expanded dramatically — […]