The RED Edition: June 2025
Welcome to our June 2025 issue of The RED Edition Ryan Molloy, our CEO at RedFern Digital, kicks off this issue by reflecting on the shifting consumer landscape across Asia and how brands must redefine “value” in order to stay relevant – from Vietnam’s booming e-commerce potential to China’s renewed focus on domestic consumption. In […]
Southeast Asia’s E-Commerce Battleground: Lazada’s Path to Profitability
Alibaba’s Lazada, one of the top online shopping platforms in Southeast Asia, has marked a significant milestone by reporting its first monthly profit in July 2024. This achievement is a testament to Alibaba’s USD 7.4 billion investment in the platform since 2016. Lazada’s success comes despite intense competition in Southeast Asia, particularly from TikTok Shop, […]