Expansion of Temu into Thailand: Competition within E-commerce
Temu, a rapidly expanding e-commerce platform from China, has recently entered the Thai market, its third in Southeast Asia after Malaysia and the Philippines. This move intensifies competition in Thailand’s already crowded e-commerce sector, which is currently dominated by players like Shopee, Lazada, and TikTok Shop. Despite its aggressive discounts of up to 90%, Temu […]