The Growth of Livestreaming in Vietnam – 2025 Review
🇻🇳 Vietnam is one of the fastest-growing E-commerce livestreaming markets in Southeast Asia, with a projected CAGR of 6.5% from 2025-2033 (Ken Research). 📈 TikTok has seen massive growth in livestreaming, especially among young users. However, Shopee has also heavily invested in livestreaming and remains the top player through its broader reach in demographics, exclusive deals, […]
Temu Banned in Vietnam – Where to go from here?
Less than two weeks ago, Temu was forced to suspend operations in Vietnam for failing to meet a platform registration deadline. Although Temu only debuted in Vietnam in October, it quickly grew in popularity due to its steep discounts and established itself amongst other foreign-owned e-commerce platforms such as Shopee, Lazada, and TikTok Shop. Together, […]
Key Consumer Trends and Growth in the Health Supplements Category in Vietnam
The health supplements, dietary foods, and functional foods market in Vietnam has been experiencing significant growth, driven by increasing health awareness, rising disposable incomes, and a growing middle-class population. Vietnamese consumers are increasingly prioritizing health and wellness, leading to a surge in demand for dietary supplements, particularly those focusing on immunity, bone and joint health, […]